Wade Cellars has separated itself from the crowd as an authentic producer of approachable California wines and a principled advocate for the wine industry. Established as a partnership between Dwyane Wade and the Pahlmeyer family, Wade Cellars strives to make the wine industry more inclusive to people of all backgrounds by consciously growing production and creating opportunities for access and education to all those who choose to indulge in this affordable luxury.


Wade Cellars was born out of Dwyane Wade’s love of the great wines of Napa Valley. Inspired by the opulent Cabernet Sauvignons of this famed American wine- growing region, Dwyane sought the advice and mentorship of his friend Jayson Pahlmeyer to collaborate in the production of Wade Cellars. Since the first vintage in 2012, the production range has expanded to a diverse collection of wines that are inspired by California’s rich winemaking tradition with a healthy dose of DWade style.


Dwyane visits Napa Valley for the first time during harvest.

Dwyane partnered with the Pahlmeyer family and Wade Cellars was born! Jayson Pahlmeyer and Dwyane Wade inspecting a cluster of grapes together.


Wade Cellars launched in Shanghai and Beijing, China with the Wade Oakville Cabernet Sauvignon and Three by Wade Red Blend. Co-founders of Wade Cellars, Jamie Watson and Dwyane Wade together in China


Wine Enthusiast features Dwyane Wade and Wade Cellars on the cover of their May issue.

Dwyane Wade and Wade Cellars featured on the cover of Wine Enthusiast, May 2016.


Wade Cellars’ wines become available for purchase in the US.


The Three by Wade portfolio of wine expands with a California Rosé as Dwyane retires from the NBA.


Wade Cellars makes its debut at Super Bowl LIV in Miami, FL.

The inaugural vintage of Three by Wade Chenin Blanc launched in May. Wade Cellars' Three by Wade Chenin Blanc bottle with glass poolside


Wade Cellars was named one of Wine Business Monthly’s Top 10 Hot Brands.

Continuing his wine education, Dwyane explores the old-world wine regions of Burgundy and Piemonte.

Dwyane joined the Executive Leadership Board for the world-renowned School of Viticulture and Enology at UC Davis.


Wade Cellars launched its most affordable offering of Cabernet Sauvignon, the world’s most popular variety, 2020 California Cabernet. Several bottles of Wade Cellars' new Three by Wade 2020 California Cabernet Sauvignon lined up with glassware


Dwyane Wade


Jamie Watson


Macario Montoya


George Walker

Brand ambassador

Jayme Seki



Dwyane Wade Joins UC Davis’ Wine Education Program

Dwyane Wade joins wine writer and Black Wine Professionals founder Julia Coney and viticulturist and recent UC Davis alumnus Miguel Luna, a partner with Silverado Farming Company as newest members of UC Davis’ Executive Leadership Board for the department of Viticulture and Enology.